02 Oct '17, 4am

#SEO content strategy: How to grow visits by 300% in one year

shared authority. Middle-of-the-funnel content is typically more linkable than bottom-of-the-funnel content, and through internal linking, valuable equity can be passed from the links pointing to your mid-funnel content through to your converting pages. increased brand authority and recognition. Ranking pages for mid-funnel queries can build authority and recognition that pays dividends later in bottom-funnel searches. link acquisition for converting pages. Promotion of mid-funnel pages can yield links for bottom-funnel pages if they’re strategically and contextually linked within the content you’re promoting.

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