01 Oct '17, 10pm

How to Use Social Media for Link Building

Let’s look at the brand stars of social media: the American fast food chain Taco Bell and the British mobile network O2. While loads of grown-ups eat fast-food and all of them use mobile network (and are more likely to actually use O2 since it’s a rather expensive one), social media marketing of both brands seems to be aimed at teens and young adults. It’s all about jokes, banter, emojis, and sometimes swear words. To be natural at it, brands hire millennials – people who grew up with social media and all its viral culture around them.

Full article: https://www.searchenginejournal.com/social-media-marketin...

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