01 Oct '17, 1am

The collision between PR, content, and SEO: How to make it work for you

The public relations team can also work with the SEO and content teams to secure contributed columns and backlinks from reputable publications. Remember that content marketing is not just about producing content, it also needs to incorporate distribution. Coordinating with public relations can ensure that this piece is not overlooked.

Full article: https://searchenginewatch.com/2017/09/25/the-collision-be...

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