30 Sep '17, 9pm

"8 PPC Elements You Should Always Optimize":

PPC optimizations are essential to sustain or improve your paid search advertising campaigns’ performance and reach organizational goals. Sometimes it can be overwhelming – where should you start? There are several components of a PPC account that can help move the needle in your desired direction. This post provides some ideas to optimize your PPC performance, but certainly isn’t an all-encompassing list. Here are some suggestions to get you started or spark new ideas. 1. Keywords Keywords drive ads on the search network. If keywords are inefficient, this can lead to a lot of wasted ad spend. Double check to ensure the keywords have a very tight connection. Limit keywords to around 15-20 per ad group. This enables you to create customized ads (with the keyword in the ad copy) that can get a higher CTR, ad rank, and quality score while decreasing CPC. 2. Search Terms & Neg...

Full article: https://www.searchenginejournal.com/ppc-optimization-idea...

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