30 Sep '17, 8pm

Bing Ads & LinkedIn graphs integration underway, more in-market audiences available

Micorosoft has been pretty quiet about any concrete efforts to integrate LinkedIn and Bing data for advertisers, other than to essentially say, “be patient, it’ll come.” On Monday, Corporate VP of Microsoft Search Advertising Rik van der Kooi gave a little more color to those plans during a speech at Advertising Week in New York City. Additionally, the company outlined ways in which Microsoft (and Bing Ads) continues to integrate artificial intelligence into its search offerings, including support for conversational search. Integrating LinkedIn & Microsoft Graphs When Microsoft acquired LinkedIn in 2016 , there was a lot of talk about the marketing potential that could come from intertwining the user information Microsoft has — audience and intent data based on signals such as search history and product and domain preferences — with the audience attribute of LinkedIn’s nea...

Full article: http://searchengineland.com/microsoft-bing-ads-linkedin-a...

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Bing Ads & LinkedIn graphs integration underway, more in-market audiences available

Bing Ads & LinkedIn graphs integration underway...

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Micorosoft has been pretty quiet about any concrete efforts to integrate LinkedIn and Bing data for advertisers, other tha...

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