30 Sep '17, 2pm

7 on-site SEO problems that hold back e-commerce sites

He obtained keywords by adding the page URLs into the Google keyword planner, instead of the usual method of guessing keywords and looking at the related suggestions. He also put the focus on informational keywords instead of transaction keywords. He used SEMrush to find the keyword difficulty for the keywords recommended by the Google keyword planner, then weighed the difficulty against the potential traffic in order to make a judgment call about which keywords to focus most heavily on. He used a “site:example.com [keyword]” search to identify which page on the site already had the most ranking potential for that keyword. He searched forums using an “inurl:forum [keyword]” search to find the types of questions people were asking about his informational keywords. He updated the thin blog posts on his site to answer all of the questions he could find on forums that people h...

Full article: http://searchengineland.com/7-site-seo-problems-hold-back...

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