29 Sep '17, 9pm

#PPC

When you’ve been evaluating AdWords accounts for years, you’ll start to notice patterns of missteps. Some patterns indicate that an element is confusing to users and they’re hitting the wrong setting. Others show that the manager is trying to accomplish something that wouldn’t work. And then, there are the plain ol’ errors due to AdWords having a few sneaky settings. In no particular order, here are the top 10 AdWords mistakes I see most frequently. 1. Outdated Conversion Setups Old conversions. New conversions. Some using the AdWords tag and others importing from Analytics – sometimes doing both and double counting. Actions that are being counted as conversions in the overall conversion rate and CPA, when they’re really more “things of interest” vs. something that should be optimized. The list goes on and on. The Conversions screen in AdWords can be a history book of an a...

Full article: https://www.searchenginejournal.com/top-10-common-adwords...

Tweets

The Top 10 Most Common AdWords Mistakes by @Sus...

searchenginejournal.com 29 Sep '17, 2pm

When you’ve been evaluating AdWords accounts for years, you’ll start to notice patterns of missteps. Some patterns indicat...

The Top 10 Most Common AdWords Mistakes via @se...

searchenginejournal.com 01 Oct '17, 4pm

When you’ve been evaluating AdWords accounts for years, you’ll start to notice patterns of missteps. Some patterns indicat...

"Google AdWords’ Call-Only Ads Upgraded with Ad...

searchenginejournal.com 29 Sep '17, 10pm

With hundreds of thousands of advertisers now using call-only ads, Google is finally upgrading them with a feature that is...

Live look at us watching BYU men put 7 in the t...

flotrack.org 29 Sep '17, 5pm

FloSports, an innovative sports media and events company, based in Austin, Texas, is the authentic source for content and ...

10 reasons why you should visit Singapore in 2017

standard.co.uk 30 Sep '17, 2pm

Singapore is rich with a diverse art scene, as the city truly mixes old and new in every sense. Colonial buildings stand t...

Join @larrykim and @willcritchlow to learn abou...

semrush.com 30 Sep '17, 10pm

For full functionality of this site it is necessary to enable JavaScript. Here are the instructions how to enable JavaScri...

It came down to the wire in Minnesota! Top-10 r...

flotrack.org 01 Oct '17, 6pm

FloSports, an innovative sports media and events company, based in Austin, Texas, is the authentic source for content and ...

Don’t follow the leader: Avoid these 5 common e...

searchengineland.com 17 Sep '17, 2pm

Competitive research is an important part of any SEO program — after all, it’s a zero-sum game that we’re playing. However...

Avoid these 5 common #ecommerce #SEO mistakes

searchengineland.com 17 Sep '17, 5am

Competitive research is an important part of any SEO program — after all, it’s a zero-sum game that we’re playing. However...

10 #AdWords #copywriting hacks

searchengineland.com 24 Sep '17, 2pm

The holiday season is quickly approaching, and competition for ad clicks gets more competitive each day leading up to Blac...

New: 5 Common Mistakes to Avoid When Buying You...

propwise.sg 19 Sep '17, 12am

By Melissa Lim (guest contributor) Buying a dream place to call our own can be a daunting task, especially if it’s our fir...

10 triathlon mistakes you need to stop making

10 triathlon mistakes you need to stop making

runnersworld.com 02 Oct '17, 6pm

“I tell people not to spend a lot before their first race. You need to see if you like the sport first,” says Amy Simonett...

Dynamic Adwords: Show The Customer What They Want To See

Dynamic Adwords: Show The Customer What They Wa...

searchenginepeople.com 28 Sep '17, 4am

“Give the customer what they want” is a tried and tested method for getting customer engagement and more sales. But what i...

10 AdWords copywriting hacks

searchengineland.com 22 Sep '17, 4pm

The holiday season is quickly approaching, and competition for ad clicks gets more competitive each day leading up to Blac...