29 Sep '17, 3pm

Targeting featured snippet and 'People also ask' SERP features

Ensure your content already ranks well for the targeted search query — ideally, in the top five results and most certainly on the first page of results. Have the best answer, and summarize the question and answer in a way that matches the current featured snippet. This is a real opportunity if you are not the first, as you can piggyback those stronger results with better content (which is the way it should be). Ensure your content matches the kind of featured snippet that is showing for a given query — if you are targeting the paragraph format, have a paragraph of roughly 40 to 50 words that includes the question and summarized answer. If you are targeting a list or table, have your content in a list or table (ideally with some form of incentive or CTA to get the user to click and read the full article as well). Don’t be afraid to experiment. Playing with the content and u...

Full article: http://searchengineland.com/targeting-featured-snippet-pe...

Tweets

#Marketing

searchengineland.com 02 Oct '17, 11am

Ensure your content already ranks well for the targeted search query — ideally, in the top five results and most certainly...

How to Marry Your SEO & Content Marketing Strategy

searchenginejournal.com 29 Sep '17, 1pm

As a digital marketing consultant, I often come across companies where content marketing and SEO strategies don’t go hand ...

What Is Keyword Mapping? (The Comprehensive Gui...

techwyse.com 25 Sep '17, 10am

What Is Keyword Mapping? (The Comprehensive Guide to Keyword Targeting in 2017) Search Engine Optimization September 25th,...

ICYMI: New Taliban propaganda video features Trump calling Afghanistan a ‘complete disaster’ https://t.co/vzYEG0Q852

ICYMI: New Taliban propaganda video features Tr...

militarytimes.com 28 Sep '17, 10pm

WASHINGTON — A recent Taliban propaganda video features current U.S. leaders discussing failed strategies and polices in t...

The Unusual Branding Strategy That Made This SE...

searchenginejournal.com 28 Sep '17, 8pm

https://media.blubrry.com/marketingnerds/p/content.blubrry.com/marketingnerds/EP136-Search-Engine-Nerds-Clayton-Johnson.mp...

Bing Ads announces new Editor features for ad e...

searchengineland.com 28 Sep '17, 5pm

Bing Ads announced on Thursday some new features in Editor related to ad extension management. These new features are now ...

Luisa Via Roma’s personalized targeting results in ecommerce lift https://t.co/cVoSjamFOY

Luisa Via Roma’s personalized targeting results...

luxurydaily.com 09 Oct '17, 9am

{"ct":"sRUdSjqtKchZpVKz6t4yEnQ5QZbQzdBrcHx+bPHQGZLZaxTigZdsOAz2lA+18rJxLdQ716oz5AEoAlhrqI0wYHnhdfZ4ZX\/xOoFRmPmQiP+0gOuvWy...

Innovative Space Saving Features for Tiny Homes - The rise of rents and dwindling of affordable places to live

Innovative Space Saving Features for Tiny Homes...

jetsongreen.com 28 Sep '17, 3am

The rise of rents and dwindling of affordable places to live in most cities has given rise to a number of unique tiny home...

SEO Benefits Of The Progressive Web App

SEO Benefits Of The Progressive Web App

searchenginepeople.com 26 Sep '17, 1pm

The app developing world are faced with a problem when it comes to app visibility in the marketplace. Luckily, Progressive...

This is pretty cool. AFP journo featured on an Australian stamp.

This is pretty cool. AFP journo featured on an ...

sg.news.yahoo.com 27 Sep '17, 7pm

A crusading Agence France-Presse correspondent who enjoyed a storied career covering wars and other historic events has be...

5 Steps to Win a Featured Snippet

5 Steps to Win a Featured Snippet

link-assistant.com 10 Oct '17, 10am

Your website should be in a proper state to claim the real estate of position 0 before your competitors do. As you may rem...

✨new post✨ let’s have a look inside my handbag ...

asnippetoflife.com 02 Oct '17, 6am

So I’ve seen various bloggers with their Mulberry bags lately all over Insta etc. and I got my very own Mulberry bag which...

Artificial #Intelligence & #SEO: 5 Strategies Y...

searchenginejournal.com 24 Sep '17, 10am

Billions of searches are conducted on Google every day. Even with years of engineered gathering of search queries, Google ...