29 Sep '17, 2pm

The Top 10 Most Common AdWords Mistakes by @SusanEDub

When you’ve been evaluating AdWords accounts for years, you’ll start to notice patterns of missteps. Some patterns indicate that an element is confusing to users and they’re hitting the wrong setting. Others show that the manager is trying to accomplish something that wouldn’t work. And then, there are the plain ol’ errors due to AdWords having a few sneaky settings. In no particular order, here are the top 10 AdWords mistakes I see most frequently. 1. Outdated Conversion Setups Old conversions. New conversions. Some using the AdWords tag and others importing from Analytics – sometimes doing both and double counting. Actions that are being counted as conversions in the overall conversion rate and CPA, when they’re really more “things of interest” vs. something that should be optimized. The list goes on and on. The Conversions screen in AdWords can be a history book of an a...

Full article: https://www.searchenginejournal.com/top-10-common-adwords...

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