29 Sep '17, 1am

Google to Start Competing on Equal Terms in Shopping Search by @MattGSouthern

Following a $2.7 billion fine by the European Commission back in June, Google has agreed to change how it displays shopping search results in Europe. In response to claims that Google ranks its own shopping service ahead of others, the search giant says it will start competing on equal terms. As these changes are being made, Google is still appealing the ruling by the European Commission that Google Shopping has an unfair advantage in search results. Google is being forced to make changes whether it believes the Commission’s claim is true or not. The European Commission gave Google 90 days to make a change before facing further penalties. It’s now the end of that 90-day deadline. What is Going to Change? Previously, product ads displayed in the Shopping carousel would all come from Google. Now, product ads will start to be displayed based on auctions. The look of product a...

Full article: https://www.searchenginejournal.com/google-start-competin...

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