28 Sep '17, 8pm

The Unusual Branding Strategy That Made This SEO Company a Success

https://media.blubrry.com/marketingnerds/p/content.blubrry.com/marketingnerds/EP136-Search-Engine-Nerds-Clayton-Johnson.mp3 Podcast: Download Subscribe: Apple Podcasts | Android | RSS In a sea of vendors, providers, and agencies that all provide the same services, it can be challenging for a company to stand out. Even more difficult is when you’re involved in an industry as competitive as SEO. Because of this, only a few manage to survive for the long haul. The HOTH is among those companies that were able to overcome this hurdle. With an ingenious philosophy and a remarkable branding, The HOTH has evolved from a 100 percent virtual link acquisition team to a white label SEO service company with a brand new office in St. Petersburg, Florida. Clayton Johnson, COO for The HOTH, joins SEJ’s Loren Baker to share insights on link building and content and how the industry and The...

Full article: https://www.searchenginejournal.com/branding-strategy-seo...

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