28 Sep '17, 4pm

Bing Ads rolling out offline conversion imports to capture impact of ads on offline sales

The system leverages the Microsoft Click ID (MSCLKID) that gets appended to every Bing Ads URL when an advertiser enables the new Offline Conversion Import feature. That click ID gets passed in the referring URL and can be stored either in a cookie or remain persistent in the URL as a user browses the website. The click ID then gets passed into the advertiser’s CRM system when a user fills out a lead form on the website and remains associated with that user. If the user converts offline after speaking with a sales agent, the conversion can connect back to the click ID.

Full article: http://searchengineland.com/bing-ads-rolling-offline-conv...

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