28 Sep '17, 2pm

Should Anyone Even Care If Google Now Powers SIRI Results?

Now that Apple has switched from Bing to Google for SIRI’s web search results, I have been trying to wrap my head around the implications for our clients. In keeping with Apple’s secretive ways, it’s not exactly clear there are any. Here’s a voice query result for “outdoor seat cushions”: The results are typically presented as a set of five results in an iOS tile showing the title, description snippet and URL. These are the same as you would see in the Google SERP for this query. Note, they are stripped of any ads, featured snippets, instant answers, knowledge panels, etc. Google is not making jack off these queries. Neither was Bing btw. And local voice searches such as “gas station near me”, some of the most valuable queries, still show Apple Maps results. But I imagine the traffic and data Google gets from being the default search engine in Mobile Safari makes up for it...

Full article: http://www.localseoguide.com/siri-google-nothingburger/

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