28 Sep '17, 12pm

4 Vital Tips on Managing Your Social Media During a Rebranding by @tallchickvic

Building your brand from the ground up in social media can be a challenge – from deciding which platforms to use to developing great campaigns that will help get your brand’s name out there. But what if, after all you’ve spent a long time building a brand’s presence in the digital space, you find out that their name is going to soon change? All that work you’ve done will have to be redeveloped. You’ll have to start from scratch, which poses massive challenges. Before jumping in, do some research. Find out whether you’ll face any naming limitations from platform to platform. When you implement the name change, you’ll want to keep your brand consistent across all social media platforms. You must make it as easy as possible for consumers to find your page or account, regardless of what social media network they use. Luckily, I’ve been through such a digital rebranding. This p...

Full article: https://www.searchenginejournal.com/managing-social-media...

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