28 Sep '17, 7am

The Aboutness of Keywords and Scent of the Next Big Story

The competitiveness of words takes on new meaning when you are responsible for achieving the top spots in search engine results, seeking high click-through rates and looking for new ways to separate from the pack in an effort to create your own identity and brand. Sometimes you simply choose to create a new word that has no previous meaning whatsoever. To help that word gain traction, it is often tied to a familiar set of words that help define it. For example, Google. Before it became a verb, it was a word that needed an assist with terms we understood, like “search” and “engine”. Today, in a Twitter comment, “Google” is understood on its own. No assistant hash tag is required. But if the tweet was about something that Google released, “Google” is not mentioned and the hash tag “#searchengine” is the only clue, there is not enough related subject matter to know which sear...

Full article: http://searchnewscentral.com/blog/2017/09/27/aboutness-ke...

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(The industry needs more articles like this.) #seo

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