28 Sep '17, 4am

Dynamic Adwords: Show The Customer What They Want To See

Dynamic Adwords: Show The Customer What They Want To See

“Give the customer what they want” is a tried and tested method for getting customer engagement and more sales. But what if your customers want something extremely specific? How can you make sure that what you’re showing them is exactly what they want to see? Imagine a situation where you could show your customer what they are interested in at the same time as they’re thinking about it. Don’t you think that would be a valuable tool to have in your sales armory? Well, with a little bit of effort, you can recreate this scenario for yourself using Adwords and a bit of programming. Dynamic Keywords & Landing Pages Step One – Use Dynamic Keyword Insertion (DKI) AdWords allows you to identify what your customer is looking for, through the search keywords they use when they perform their search. And DKI enables your AdWords ad to include the specific search phrase your potential ...

Full article: https://www.searchenginepeople.com/blog/dynamic-adwords-s...

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