15 Jan '13, 12pm

Small Business Social Media: 3 Tips to Get Started

Small Business Social Media: 3 Tips to Get Started

You can just as easily fail as excel in social media. Setting yourself up for success will make all the difference. That, coupled with realistic expectations, is the pathway to a successful social media campaign. There are three things a small business needs to think about when venturing into social media for the first time: Your personnel. Targeting the right audience. Your website. Approach these in the right order for maximum affect. Without the right socially engaged people on your staff, it doesn’t really matter where you plan on "playing" or what your website says. The engagement and return won't be there. Personnel We've seen the emergence of social media and community management positions explode since 2011. Prior to that, it seems like social media was an afterthought, much like email marketing (which, like social media marketing, should not be an afterthought, bu...

Full article: http://searchenginewatch.com/article/2064611/Small-Busine...

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