27 Sep '17, 2pm

How Google Classifies Webpages as 'Low Quality'

How Google Classifies Webpages as 'Low Quality'

As SEO professionals, we talk a lot about how to produce the best websites, the best content, and provide the best value. While these are all important things to know, it’s also important for us to be able to recognize the negative signs that Google is looking for. With Google quality updates seemingly occurring on a monthly basis and since the Fred event of March 2017, website quality issues have begun to take center stage. Section 7 of Google’s Search Quality Guidelines advises the rating team on how to identify the lowest quality pages on the Internet and heavily reinforces the underlying goal that the websites and content that Google serves is created to be helpful for users. Excessive & Unnatural Internal Structural Links Google has however been talking about its low-quality criteria list since as early as 2012 when they filed a patent that directly targets websites r...

Full article: https://www.searchenginejournal.com/google-low-quality-we...

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