25 Sep '17, 5pm

Build Out Your Social Selling Pipeline with This Tool Stack

Build Out Your Social Selling Pipeline with This Tool Stack

Traditional sales approaches start with push marketing – essentially, this calls for using interruptive media to push your products at as many people as possible, hoping to persuade buyers. It’s what advertising relies on, and it’s outdated. Social selling, on the other hand, uses social media to develop relationships with people as part of the sales process. Although it takes a bit more time to execute – and requires more effort in certain areas, because the customer journey is vastly different from traditional selling methods – it can pay dividends in brand awareness and customer loyalty . Some of the biggest challenges with social selling lie in finding the right connections, or getting introduced to prospects. Then, once the connection is made, finding time to keep the conversation going without simply blasting people with sales pitches right off the bat can be difficu...

Full article: https://www.techwyse.com/blog/social-media-marketing/buil...

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