14 Jan '13, 10am

Super Bowl Advertisers Can Learn Lessons from Social Video Trends

Aaron Smith of CNN Money reports that advertisers are paying top dollar for Super Bowl commercials this year , with the price of a 30-second spot hitting a record high of at least $4 million. And many of these Super Bowl advertisers will also be running YouTube pre-roll ads along with their TV ads to make an even stronger impression on their audience. How much stronger? YouTube partnered with Ipsos to find out if in-stream video amplifies TV advertising . Their research discovered that people who see ads on both YouTube and TV have recall rates up to twice as high as those who see them on TV alone. Check out this video and see what they learned. Super Bowl advertisers can also learn lessons from Unruly Media’s top 5 social video trends of 2012 . David Waterhouse, the Head of Content at Unruly, says, “The type of videos people share is a powerful indicator of global sentime...

Full article: http://searchenginewatch.com/article/2235942/Super-Bowl-A...

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