20 Sep '17, 4pm

Anatomy of a Google search listing

It’s no secret that page titles can heavily influence user behavior. But did you know that Google doesn’t always show a web page’s title tag? The title that appears in search results might be influenced by several factors . Google looks to find titles that are short, descriptive and relevant to search queries. Though they most commonly use a page’s title tag, they can also pull from page content or links pointing to the page. Try to keep your title tag short, and provide context to users in order for it to be displayed.

Full article: http://searchengineland.com/anatomy-google-search-listing...

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