15 Sep '17, 5pm

Keyword research can help you find uses for your product you weren't aware of

You may be doing great selling your product or service based on the terminology you’re already familiar with. But it’s time to break outside those familiar walls and do a little digging you’re your customer’s minds. When you only use your known industry lingo, you miss the opportunity to meet the needs (let alone get the attention of) the rest of the world that is in need of your solutions. Why? Because you are selling based on your own understanding of what you do, not theirs.

Full article: https://www.polepositionmarketing.com/emp/keyword-researc...

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