15 Sep '17, 10am

Is a High Bounce Rate Bad for Your #SEO?

Is a High Bounce Rate Bad for Your #SEO?

In a nutshell, a bounce is a single-page session (when one leaves a page without any interaction with the site). Google defines bounce rate as a ratio of single-page sessions to all sessions. In plain words, if there were two sessions, say: a single-page session and a two-page session, one could expect bounce rate to be 50%. It doesn’t seem to be difficult unless you wonder what the last statement in the Google’s interpretation of bounce rate means: “…single-page sessions have a session duration of 0 seconds since there are no subsequent hits after the first one that would let Analytics calculate the length of the session.” How does Google calculate the session duration? And what are these ‘hits’? These questions bring us to ‘the truth is out there’ feeling.

Full article: https://www.webceo.com/blog/is-a-high-bounce-rate-bad-for...

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