13 Sep '17, 12pm

A Deep Keyword Research Process That Will Attract More Customers by @mindyweinstein

A Deep Keyword Research Process That Will Attract More Customers by @mindyweinstein

What do real customers search for? It seems like a straightforward question, but once you start digging into research and data, things become muddled. A word or phrase might be searched for often, yet that fact alone doesn’t mean those are your customers. While a paid search campaign will give us insight into our “money” keywords — those that convert into customers and/or sales — there are also many other ways to discover what real customers search. Keyword Evolution We are in the era where intent-based searches are more important to us than pure volume. As the search engines strive to better understand the user, we have to be just as savvy about it too, meaning we have to know a lot about our prospects and customers. In addition, we have to consider voice search and how that growth will impact our traffic and ultimately conversions. Most of us are already on this track, b...

Full article: https://www.searchenginejournal.com/deep-keyword-research...

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