11 Sep '17, 2pm

Maximizing the potential and value of your SEO team

Maximizing the potential and value of your SEO team

Content strategy. SEO professionals have access to tools and data that can help drive content decisions with a meaningful impact: analyzing the engagement metrics of existing content, determining content that resonates on the site and analyzing off-site content impact at a social level. Internal search. As explained above, we in SEO live in the world of terms and intent. Assisting in the site search analysis to determine improvements can be extremely helpful in helping other teams to achieve their internal search goals. User experience. Identifying the various intents a consumer may have based on the term or phrase searched allows us to analyze the path against the outcome of each intent. Through this analysis, we can uncover barriers or areas of friction in the journey and partner with our user experience and web design teams to eliminate experience gaps. Front-end develo...

Full article: http://searchengineland.com/maximizing-potential-value-se...

Tweets

Content-First SEO

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Value Proposition

Value Proposition

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#fashio… https://t.co/IbMIR9W6Gz

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#SEO

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