11 Sep '17, 1pm

Google Brain Canada: Google Search Uses Click Data For Rankings?

Google Brain Canada: Google Search Uses Click Data For Rankings?

Mike Kilinski attended the annual Think Auto Google event in Toronto, Canada last week at that event, the head of Google Brain in Canada said that Google now uses click data for rankings. He said Google looks to train their AI models when "someone clicks on a page and stays on that page, when they go back" and so on. @rustybrick Nick Frost, Head Google Brain Toronto/Canada just confirmed pogosticking part of Google Brain search algo, I have it on tape ;) https://t.co/pouRARaegm — Mike Kilinski (@mikekilinski) September 7, 2017 It was not 100% clear if he was talking about just training the models or if it directly impacts the live search results. It might just be used for building new models later based on the feedback they get back from these models. Google has time and time again said that they do not use click data for ranking purposes because it is too easy to spam and...

Full article: https://www.seroundtable.com/google-brain-click-data-for-...

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