10 Sep '17, 8pm

Checklist for Optimizing Your Funnel from Top to Bottom

Checklist for Optimizing Your Funnel from Top to Bottom

Depending on the size of your organization and what your particular KPIs look like, you may not get a whole lot of time to focus on the big picture. When it comes to UX and CRO, this can be particularly challenging even for the most experienced marketers and specialists. The reason is simple, there’s too much to cover. So let’s build a simple checklist to make sure that your funnel is optimized from top to bottom. First Things First – Filling the Top of the Funnel The top of the funnel is where most of us marketers like to hang out. Understandably so. Generating traffic and leads seems a lot sexier than optimizing the appearance of your credit card collection form. Make no mistake, ensuring your credit card form is slick and minimalistic can have a serious impact on conversions. Don’t worry, we’ll get there. But for now, let’s dive in and see how to optimize just the tippy...

Full article: https://www.advancedwebranking.com/blog/checklist-for-opt...

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