09 Sep '17, 9am

Mobile & desktop SEO: Different results, different content strategies

Perform keyword research for mobile devices. Customers search and behave differently between mobile and desktop. Voice search has become increasingly common , and users often employ different keywords or phrases when typing on mobile devices. As a very first step, it’s time to differentiate between your mobile and desktop keywords, so you can begin to better understand what your on-the-go visitors need and provide the right content in the best format for them. You still want to get those meatier, more in-depth pieces in front of desktop users and those further down the funnel, but not at the expense of your mobile users. Identify your keywords more likely to be used on mobile devices, then research the most likely user intent. See which micro-moment Google anticipates the user is in by analyzing the mobile SERP for that particular search. You can then develop brand content...

Full article: http://searchengineland.com/mobile-desktop-seo-different-...

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