Up your outreach game with six universal principles of relationship building: New on the blog by @kelseylibert!

The six universal principles of relationship building for outreach

raventools.com 11 Jan '13, 5pm

Up your outreach game with six universal principles of relationship building: New on the blog by @kelseylibert!

Relationship building is the foundation of successful blogger outreach. If PR isn’t your forte, there are few other methods you can use to open the door. The psychology behind marketing can be a very powerful tool. From neuromarketing to consumer behavior, there is a science behind relationship building that blogger outreach can learn from. This year at PubCon, I grabbed a front row seat for Robert Cialdini ’s keynote speech on “The Psychology of Influence.” Cialdini’s speech focused on the six universal principles of influence, which he considers the groundwork for relationship building. Let’s see how your blogger outreach team can apply these six principles to build lasting relationships with publishers. 1. Principle of reciprocation “Reciprocation is based off of a human principle obligates me to give back to you the form of behavior that you’ve first given to me.” – Ro...

Full article: http://raventools.com/blog/the-six-universal-principles-o...

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@stephbeadell » 14 Jan '13, 1pm
RT @wayneb77: RT @RavenTools: Up your outreach game with six universal principles of relationship building: [link] New on the blog by...
@RaulMosley » 12 Jan '13, 1pm
MT @KelseyLibert: [link] Check out what I learned from Robert Cialdini! | #E103
@RavenTools » 11 Jan '13, 9pm
The six universal principles of relationship building for outreach: [link] New on the blog by @kelseylibert!
@KelseyLibert » 11 Jan '13, 6pm
My latest blogger outreach post is up at @RavenTools [link] Check out what I learned from Robert Cialdini!
@atanudas_1985 » 11 Jan '13, 5pm
RT @RavenTools: Up your outreach game with six universal principles of relationship building: [link] New on the blog by @kelseylibert!
@RavenTools » 11 Jan '13, 5pm
Up your outreach game with six universal principles of relationship building: [link] New on the blog by @kelseylibert!
@millanda » 11 Jan '13, 6pm
RT @RavenTools: Up your #outreach game with six universal principles of relationship building: [link] by @kelseylibert!
@halfbrown » 11 Jan '13, 6pm
RT @RavenTools: Up your outreach game with six universal principles of relationship building: [link] New on the blog by @kelseylibert!
@jameshutto » 11 Jan '13, 5pm
RT @RavenTools: Up your outreach game with six universal principles of relationship building: [link] New on the blog by @kelseylibert!
@kgo0d » 11 Jan '13, 5pm
RT @RavenTools: Up your outreach game with six universal principles of relationship building: [link] New on the blog by @kelseylibert!
@WordStream » 11 Jan '13, 5pm
RT @RavenTools: Up your outreach game with six universal principles of relationship building: [link]