08 Sep '17, 2pm

Should You Publish Content on a Company Blog or Medium? by @clarkboyd

Pretty much every company has a blog , but most face the same challenges. With consumer attention spans dwindling and so much competition, just how can you cut through and get people to view your content regularly? How do you become a destination site for content consumption if your company is known primarily for unrelated products and services? Even an excellently executed blog content strategy with an injection of personality and a regular publishing schedule can fail to attract visitors outside the company’s own employee network. That’s where Medium comes in. Medium, the online publishing platform started by Twitter co-founder Ev Williams in 2012, is based on the premise that the best ideas should be read and discussed. No matter how many social media followers a company has or how prestigious and lengthy its history is, if their content isn’t good enough it won’t get a...

Full article: https://www.searchenginejournal.com/company-blog-vs-mediu...

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