08 Sep '17, 2pm

Don't follow the leader: Avoid these 5 common e-commerce SEO mistakes

Competitive research is an important part of any SEO program — after all, it’s a zero-sum game that we’re playing. However, there is often a tendency for companies to become fixated on what dominant competitors in the marketplace are doing. The assumption is that because they’re getting the most SEO traffic, they must be doing things right. In many industries, it is true that the high SEO traffic sites really are doing an exceptional job. But in the world of e-commerce, this is often not the case. Many of the highest traffic e-commerce sites are doing things that are objectively bad for SEO. It turns out that a strong backlink profile and other prominent brand signals can make up for an awful lot of mistakes. Getting things right for enterprise e-commerce SEO can be really challenging. You often have to merge very different sources of product data into a single system and ...

Full article: http://searchengineland.com/dont-follow-leader-5-common-e...

Tweets

Don’t follow the leader: Avoid these 5 common e...

searchengineland.com 09 Sep '17, 5am

Competitive research is an important part of any SEO program — after all, it’s a zero-sum game that we’re playing. However...

Don’t follow the leader: Avoid these 5 common e...

searchengineland.com 09 Sep '17, 12pm

Competitive research is an important part of any SEO program — after all, it’s a zero-sum game that we’re playing. However...

Don’t follow the leader: Avoid these 5 common e...

searchengineland.com 10 Sep '17, 4pm

Competitive research is an important part of any SEO program — after all, it’s a zero-sum game that we’re playing. However...

SearchCap: AdWords AMP landing pages, Google & ...

searchengineland.com 08 Sep '17, 8pm

Google rolling out support for AMP landing page in AdWords search campaigns globally Sep 7, 2017 by Ginny Marvin All adver...

Avoid these 5 common #ecommerce #SEO mistakes

searchengineland.com 17 Sep '17, 5am

Competitive research is an important part of any SEO program — after all, it’s a zero-sum game that we’re playing. However...

Don’t follow the leader: Avoid these 5 common e...

searchengineland.com 17 Sep '17, 2pm

Competitive research is an important part of any SEO program — after all, it’s a zero-sum game that we’re playing. However...

11 Steps to E-Commerce #SEO Success

link-assistant.com 09 Sep '17, 8pm

Write unique descriptions for each item. If you have a team of copywriters to get the entire inventory covered — go for it...

40 Technical #SEO Mistakes - SEMrush Study 2017

semrush.com 08 Sep '17, 10pm

While the above information is helpful, we have prepared even more for you! Last year our infographic was supported by a h...

Why microsites aren’t always ideal for SEO http...

searchengineland.com 09 Sep '17, 2pm

The question of whether or not to utilize microsites is an interesting topic of discussion for SEO. On the one hand, micro...

The Rise of Augmented Reality and its Impact on...

cognitiveseo.com 08 Sep '17, 9am

Sporting good augmented reality technology and smartly optimized content will both please your audience and boost your con...

Load time, static site generators & #SEO - How ...

searchengineland.com 08 Sep '17, 7pm

Google has raised the bar on site load times consistently over the last decade, and the upcoming transition to mobile-firs...

How to Measure the Success of Your SEO Efforts ...

cognitiveseo.com 07 Sep '17, 4pm

In measuring SEO efforts, one often gets a dramatic sense of just how much data there is to work with. It’s sometimes diff...

Google responds to Apple's Intelligent Tracking...

searchengineland.com 08 Sep '17, 5pm

To help ensure conversions are reported accurately in your AdWords account, we’ll be making three changes, consistent with...

New: 5 Common Mistakes to Avoid When Buying You...

propwise.sg 19 Sep '17, 12am

By Melissa Lim (guest contributor) Buying a dream place to call our own can be a daunting task, especially if it’s our fir...