11 Jan '13, 4pm

The six universal principles of relationship building for outreach

Relationship building is the foundation of successful blogger outreach. If PR isn’t your forte, there are few other methods you can use to open the door. The psychology behind marketing can be a very powerful tool. From neuromarketing to consumer behavior, there is a science behind relationship building that blogger outreach can learn from. This year at PubCon, I grabbed a front row seat for Robert Cialdini ’s keynote speech on “The Psychology of Influence.” Cialdini’s speech focused on the six universal principles of influence, which he considers the groundwork for relationship building. Let’s see how your blogger outreach team can apply these six principles to build lasting relationships with publishers. 1. Principle of reciprocation “Reciprocation is based off of a human principle obligates me to give back to you the form of behavior that you’ve first given to me.” – Ro...

Full article: http://raventools.com/blog/the-six-universal-principles-o...

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