06 Sep '17, 9pm

SEO Fallacies That Must Die: 2017 Edition

SEO folks are trend victims. Someone presents a new acronym, an idea, or a tool and we all pile on. Then we chase those nibbles of knowledge, good and bad alike, without thinking. And we land in deep pits lined with sharp, nasty sticks. These ideas must go: 1: TFIDF Score Predicts Rankings A higher TFIDF score means you're more relevant, right? Wrong. I remember the first time I heard about TFIDF. I latched onto it like a tick at a blood bank and started running around the office yelling "TFIDF ALL THE THINGS IT'S THE BEST THING EVER OMG WE'LL GET ALL THE RANKINGS." But TFIDF doesn't measure relevance across the internet. It measures importance across a collection of documents. If you spell it out, it's easier to figure out: TFIDF = Term Frequency, Inverse Document Frequency Term Frequency means "the number of times a phrase appears in this document." Inverse Document Freq...

Full article: https://www.portent.com/blog/seo/seo-fallacies.htm

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