06 Sep '17, 1pm

Everything You Need to Know About Hidden Text & SEO by @benjarriola

Everything You Need to Know About Hidden Text & SEO by @benjarriola

Hidden text is one of the oldest tricks in the SEO handbook. If you’re hoping hidden text will somehow boost your SEO efforts, you’ll quickly discover this outdated tactic is ineffective. Back in the day, when search engines were much less sophisticated, you could hide text on webpages in an attempt to gain ranking for certain keywords not visible on the page. You could also hide links on other websites linking back to the page you wanted to gain ranking. Also known as “content cloaking ,” this tactic used to be work because, even though the text is hidden to users, search engines could still crawl it. But that’s no longer the case – search engines are much more sophisticated and better at detecting spammy tactics. Why Hide Text? The reasons for using hidden text, and how it is implemented, can vary. Here are a few reasons why some SEO professionals use this tactic. Includ...

Full article: https://www.searchenginejournal.com/hidden-text-seo/208866/

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