Search Retargeting Arrives on Facebook’s Advertising Exchange

Retargeting Arrives on Facebook’s Advertising Exchange -

Search Retargeting Arrives on Facebook’s Advertising Exchange

Search marketers got some exciting news in December. Search retargeting became available to marketers wishing to serve ads to 1 billion global users in Facebook’s advertising exchange, FBX. Now the same tactics that make SEM uniquely effective at capturing a user’s intent can now be deployed on Facebook. Let’s take a quick look at what the Facebook announcement on search retargeting means. This story really begins back in June 2012, when Facebook launched FBX . FBX, a real-time bidding exchange, was an important breakthrough for display marketers for a simple reason. It opened up Facebook’s massive display real estate to advertisers who have grown to love the precise targeting that’s possible when you can bid on each display impression based on a user’s online behavior. But it wasn’t until December that the story really became relevant for search marketers. Until then mark...

Full article: http://searchenginewatch.com/article/2235626/Search-Retar...

Tweets

@davidchev » 09 Feb '13, 1am
Get to it! RT Search Retargeting Arrives on Facebook’s Advertising Exchange by @benplomion [link] via @sewatch
@joinvilleinc » 17 Jan '13, 8am
Search Retargeting (not Site retargeting, folks) Arrives on Facebook’s Advertising Exchange [link]
@QuantDigital » 15 Jan '13, 10pm
Quant digital through Social Media Advertising service will help clients creating retargeting campaigns... [link]
@orondet » 15 Jan '13, 4pm
le search retargeting disponible sur #facebook exchange (et pourquoi c'est vraiment bien) [link] #FBX
@CatKellogg » 15 Jan '13, 2pm
If you do (or want to do) Search Retargeting, you can now run ads on Facebook using FB's ad exchange #SEW [link] via @sewatch
@AGFConsultant » 15 Jan '13, 6am
RT @SANDROANDRINE: Search Retargeting Arrives on #Facebook’s Advertising Exchange by @benplomion [link] via @sewatch
@seotweetz » 14 Jan '13, 6pm
RT @SeoCloudInc: #Search #Retargeting Arrives on #Facebook’s #Advertising Exchange by @benplomion [link] via [link] #seo #sem
@seotweetz » 14 Jan '13, 6pm
RT @BenAtkinsonSeo: #Search #Retargeting Arrives on #Facebook’s #Advertising Exchange by @benplomion [link] via [link] #seo #sem
@jimboot » 14 Jan '13, 12am
Remarketing for FB -> RT @inBloome: FB ads getting sophisticated; Search Retargeting Arrives on Facebook’s [link]
@inBloome » 14 Jan '13, 12am
FB ads getting even more sophisticated; Search Retargeting Arrives on Facebook’s Advertising Exchange [link]
@seotweetz » 13 Jan '13, 11am
RT @TuPropiaEmpresa: Search Retargeting Arrives on Facebook’s Advertising Exchange (#SEO) by @benplomion [link] vía @sewatch
@claytonjames1 » 13 Jan '13, 3am
Search Retargeting Arrives on Facebook’s Advertising Exchange [link] via @zite This is going to be huge.
@smartbuildweb » 13 Jan '13, 1am
"Search Retargeting Arrives on Facebook’s Advertising Exchange" good read [link]
@flybirdkk » 12 Jan '13, 3am
"Facebook launched FBX" [link]
@NnanitaEa » 12 Jan '13, 2am
RT @CK_org: Search Retargeting Arrives on Facebook’s Advertising Exchange [link]
@M0P1JMLHIAIWNX9 » 11 Jan '13, 10pm
RT @philpearce: Wow! @Facebook is allowing Google search terms to be targeted for FB ads! this could be bigger than #Adwords [link]
@longhand » 11 Jan '13, 9pm
Google search retargeting Facebookon -> [link]
@philpearce » 11 Jan '13, 9pm
Wow! @Facebook is allowing Google search terms to be targeted for FB ads! this could be bigger than #Adwords [link]
@redactielinks » 11 Jan '13, 7pm
Search Retargeting Arrives on Facebook’s Advertising Exchange [link] #seo #redactielinks
@xigent » 11 Jan '13, 6pm
Search retargeting now available on Facebook Exchange. Audience target based on recent web searches. [link] via @sewatch #yam
@seomarket88 » 11 Jan '13, 6pm
RT @THERCOM1: Search Retargeting Arrives on #Facebook’s #Advertising Exchange by @benplomion [link] via @sewatch #SEO
@geofftobey » 11 Jan '13, 6pm
RT @cgawley: Search Retargeting Arrives on Facebook’s Advertising Exchange [link]
@fordmexico23 » 11 Jan '13, 5pm
Search Retargeting Arrives on Facebook’s Advertising Exchange by @benplomion [link] via @sewatch For U Facebook Users!
@social_intell » 11 Jan '13, 5pm
RT @vniven: RT @pablodavidov: This is actually a big deal: Search Retargeting Arrives on Facebook’s Ad Exchange by @benplomion [link]
@ShawnAguilarSD » 11 Jan '13, 5pm
Search Retargeting Arrives on Facebook’s Advertising Exchange - This is a game changer. [link] via @benplomion
@sewatch » 11 Jan '13, 5pm
RT @PabloDavidov: This is actually a big deal: Search Retargeting Arrives on Facebook’s Advertising Exchange by @benplomion [link] via @sewatch
@PabloDavidov » 11 Jan '13, 5pm
This is actually a big deal: Search Retargeting Arrives on Facebook’s Advertising Exchange by @benplomion [link] via @sewatch
@imeldak » 11 Jan '13, 4pm
Intro to search retargeting on Facebook Ad Exchange [link]
@DanielFahrner » 11 Jan '13, 2pm
Search Retargeting Arrives on Facebook’s Advertising Exchange by [link] Too bad Facebook's search is terrible.. :(
@John_A_Lee » 11 Jan '13, 2pm
Johnny likey. RT @sewatch: Search Retargeting Arrives on Facebook’s Advertising Exchange [link] cc @chango #facebook #ppc #fbx
@sewatch » 11 Jan '13, 2pm
Search Retargeting Arrives on Facebook’s Advertising Exchange [link] cc @chango
@360MediaInc » 11 Jan '13, 2pm
360 Media News: Search Retargeting Arrives on Facebook's Advertising Exchange: Search retar... [link] [link]
@sewatch » 11 Jan '13, 1pm
Search Retargeting Arrives on Facebook’s Advertising Exchange [link] cc @bing
@Nick_Vigg » 11 Jan '13, 1pm
Let's see how this works- Search Retargeting Arrives on Facebook’s Advertising Exchange [link] via @sewatch
@tarasowski » 11 Jan '13, 1pm
"retargeting campaigns begin with keywords already being used in a PPC " [link]
@target_talk » 11 Jan '13, 1pm
Facebook launches search retargeting. [link] #getprepared
@Trackalyse » 11 Jan '13, 1pm
RT @Betapond: Search Retargeting Arrives on #Facebook’s Advertising Exchange - [link]
@BenBlackler » 11 Jan '13, 12pm
Search re-targeting now possible on Facebook (via @sewatch) [link] #travel #marketing
@OmnivisionTweet » 11 Jan '13, 12pm
Search marketers got some exciting news, read more @[link] [link]
@ClareCarney » 11 Jan '13, 12pm
Search Retargeting Arrives on Facebook’s Advertising Exchange by @benplomion [link] via @sewatch > Could be exciting!
@exorbyte » 11 Jan '13, 12pm
Search News: Search Retargeting Arrives on Facebook's Advertising Exchange [link]
@FastSocial » 11 Jan '13, 12pm
Search Retargeting Arrives on Facebook's Advertising Exchange - Search Engine Watch [link] ■My YouTube→ [link]
@jschullersc » 11 Jan '13, 11am
RT @brainsins_en: Search Retargeting Arrives on Facebook’s Advertising Exchange [link]
@searchnews247 » 11 Jan '13, 11am
Search Retargeting Arrives on Facebook’s Advertising Exchange: Search retargeting is a great new tool for search... [link]
@BacklinkDoctor » 11 Jan '13, 11am
RT @semnomic: Search Retargeting Arrives on Facebook’s Advertising Exchange: The same tactics that make search m... [link] #searchengine
@ukmkamu » 11 Jan '13, 10am
info SEO : Search Retargeting Arrives on Facebook’s Advertising Exchange [link] #UKMKamu
@semnomic » 11 Jan '13, 10am
Search Retargeting Arrives on Facebook’s Advertising Exchange: The same tactics that make search m... [link] #searchengine
@ppcbot » 11 Jan '13, 10am
Search Retargeting Arrives on Facebook’s Advertising Exchange [link] #adwords
@beansocial » 11 Jan '13, 10am
Search Retargeting Arrives on Facebook’s Advertising Exchange: The same tactics that make search mark... [link] #occupysew
@iServU » 11 Jan '13, 10am
Search Retargeting Arrives on Facebook’s Advertising Exchange via @iServU [link]