28 Aug '17, 1pm

Broken Link Building: Answers to 6 of the Most Common Questions by @_kevinrowe

A recent study Rowe Digital (full disclosure: this is my company) looked at 90 publishers and websites and found over 65,000 broken outbound links (i.e., links generating 404 errors). Broken link building has existed as a strategy for many years, but its approach has continued to be honed and perfected. In order to get results from your broken link building efforts, you must make sure your outreach and content is: Highly targeted. Personalized when possible. Actually provides value to the website you’re reaching out to and its audience. The popularity of broken link building continues to grow. That means publishers and website owners are starting to get fatigued by all the various outreach requests. Want to break out from the crowd? Offer value and a humanized message to get the recipient to consider your link for replacement. Below is a primer on broken link building that...

Full article: https://www.searchenginejournal.com/broken-link-building/...

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