09 Jan '13, 8am

Defining an Enterprise SEO Strategy

Discovery : Understanding the business model, user personas, and ultimately the most important keywords for the campaign. On-page Optimization : Aligning Page Titles, Meta data, H tags, alt tags and content to the target keywords. Off-page Optimization : Optimization of internal and external links. Site-wide SEO : Technical issues based on known best practices including duplicate content issues, indexing problems, URL structure or any other technical problem that affects your SEO performance. Universal Search : Optimization of images, PDFs, shopping feeds, local search, and – most importantly – video. Analytics : Ensuring that there is an analytics infrastructure to support reporting requirements. User Experience : Evaluate and improve important user experience metrics like site speed, bounce rate, and time on site. Social Media : Blogging alignment with SEO best practice,...

Full article: http://searchenginewatch.com/article/2234928/Defining-an-...

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