23 Aug '17, 5pm

The Comprehensive Guide to Pitching HARO Successfully in 2017

The Comprehensive Guide to Pitching HARO Successfully in 2017

Do you meet all of the journalist’s background and credential requirements? If not, it’s not worth your time or the journalist’s time for you to pitch them. Stop the process right here, tuck your pitch away, and wait for a request that has requirements you can meet. Otherwise, you risk the writer associating your name with the irritation they feel when they open a pitch, read it, and realize it doesn’t meet their standards. Did you open with a greeting? It’s more polite than jumping right into answering their questions. If you have the reporter’s first name, did you address them by it in said greeting? That will help your email feel more personal. Did you answer the exact question asked and follow all of the journalist’s instructions? A word count limit would be an example of an instruction. Is your subject line clearly tied to their query? Writers could easily have multip...

Full article: http://www.buzzstream.com/blog/haro.html

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