09 Jan '13, 8am

SpotX Survival Guide Takes on Video Ad Units, Standards & Measurement

SpotXchange is ringing in the new year with chapter 5 of their digital video survival guide. You might remember a couple weeks ago when they put out chapter 4 about what to offer as a buyer or seller of online video ads. Today, it's all about the video ad units, standards and measurements of said units. We all know that "impressions" is not a valid measurement for video ads, it's a 2D measurement being wrongly applied to a 3D ad unit. What I mean by that is that display ads are 2D, they have a width and a height, but video ads are 3D because they also have a duration. Sure, some animated display ads also have duration, but the message is usually clear from the get go and they generally only last a handful of seconds, not always true with video ads. That them makes CPM (cost-per-thousand) weak as a model for online video advertising sales, after all, when is it counted? Thi...

Full article: http://www.reelseo.com/video-ad-units-standards-measureme...

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