22 Aug '17, 1pm

7 Ad Copy Tests That Will Improve Your PPC Performance by @jonleeclark

As trivial as it may sound, the first word of your CTA has the potential to create a positive or negative impression of the ad itself. The first word in your CTA could be the defining factor, so you need to test different first words (all of which should be verbs) in your CTA, and use the high converting copy.

Full article: https://www.searchenginejournal.com/ppc-ad-copy-tests/208...

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