21 Aug '17, 11am

Google AMP Reviewed: How Has It Changed SEO? by @krisjonescom

Google AMP Reviewed: How Has It Changed SEO? by @krisjonescom

In an attempt to combat Facebook’s content monopoly, the Accelerated Mobile Pages (AMP) project was launched in February 2016 to much skepticism. With limited advertising tags and an open source protocol that navigated users away from a landing page’s native site, many experts believed that AMP wouldn’t catch on amongst the general public. While catering to different businesses, the AMP project has far outpaced Facebook’s Instant Articles in terms of usage and SEO buzz. Despite all of this buzz from SEO experts, I’m not really sure Google’s AMP has had any substantial effect on the search industry, as of yet. AMP reminds me of VR or even 3D printing. Notwithstanding their innovation and ability to truly shape the future of the world, we’re still waiting for these technologies to saturate the marketplace. Here, I’m going to look through some of the early research and events...

Full article: https://www.searchenginejournal.com/google-amp-review-seo...

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