17 Aug '17, 1pm

via @benjarriola, @sejournal

Consolidate Pages: Sometimes thin content is caused by being too specific with the page topic, which can leave you with little to say. Merging several thin pages into one page can be more appropriate if the topics are related. Not only does this solve thin content issues, but it can fix duplicate content issues as well. For example, an e-commerce site selling shoes that come in different colors and sizes may have a different URL for each size and color combination. This leaves a large number of pages with content that is thin and relatively identical. The more effective approach is to put this all on one page instead and enumerate the options available. Find Technical Issues That Cause Duplicate Content: Using even the simplest web crawling tool like Xenu (which doesn’t look at content but only URLs, response codes, and title tags), you can still find duplicate content iss...

Full article: https://www.searchenginejournal.com/fix-404-vs-soft-404-e...

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