15 Aug '17, 3pm

Google Search

The average position reported in the GSC interface is a weighted average, giving more weight to queries that have more impressions. Our data, although slightly anecdotal, suggests that Google may be reporting on more queries regardless of rankings, not just more low-ranking queries, which helps to explain the more drastic drop in average position. Take a look at your own site to see how the data actually changed, not just how it is reported in the GSC interface. If you don’t currently have a solution to pull data using the Search Analytics API, try using Google’s API explorer . For individual query-level average position, nothing should change in the way you do your analysis. As Google mentioned, your average position didn’t actually get worse, they just made a change to the way it is reported. Looking at the types of new queries that are ranking after the update, there do...

Full article: http://searchengineland.com/google-search-consoles-71317-...

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