14 Aug '17, 11am

How to Evaluate the SEO Value of a Piece of Content by @MaddyOsman

Creating valuable content is a process. It’s one thing to haphazardly throw some words together and call it a blog. It’s quite another to create content that has real SEO value for your company and is also received well by your target audience. Each additional layer you add to your content can help boost its SEO value. This post will explain how you can evaluate the SEO value of every piece of content you create. How Google Determines High-Quality Content Google’s algorithm changes constantly, but there are two human inputs that can affect how your content shows up in search results: Behavioral Analysis : Google looks at user behavior factors like the dwell time and average time on page. Quality Raters : Google hires humans who manually check its search results using quality rating guidelines . Because of the human role in content consumption and their effect on search eng...

Full article: https://www.searchenginejournal.com/seo-value-content/208...

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