13 Aug '17, 2pm

2017 growth hacks: Use affiliates to improve PPC reach

One of the most effective ways to use your affiliates is to box out competitors on your brand and brand+ keywords. In this hack, you will grant a trusted list of affiliates with brand bidding rights. Typically, you will also restrict ranking so that your ads always appear on top. By utilizing affiliates to fill in competitive ad spots on your brand+ keywords, you effectively reduce the reach of your competition.

Full article: http://searchengineland.com/2017-growth-hacks-use-affilia...

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