13 Aug '17, 1am

How to Write an Ad Copy for Adwords that Converts

Google Adwords Tutorial - Table of Contents << Adwords Keyword Research Adwords Conversion Tracking>> How to Write an Ad Copy for Adwords that Converts No matter how precisely you target your keywords, if your ad copy or banners are not attractive enough, you won't be getting clicks. The only thing worse than that is making your copy and banners attractive to the wrong clickers i.e. you get clicks that don't convert. While even AdWords geniuses can't always make their copy/banners right the first time, there are some basic rules to follow. Needless to say, testing and monitoring are your best friends write the copy/create the banners according to the rules, make multiple separate versions of the copy/banners, and test which one converts best. 1. Include Your Keywords in the Ad Title, the Description, and the Display Link As with SEO, keywords in the title and the descripti...

Full article: http://www.webconfs.com/how-to-google-adwords/how-to-writ...

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