13 Aug '17, 12am

Getting fake reviews is neither ethical or wise. Learn the risks.

Recently, someone emailed me some information about a private Facebook group run by an SEO company in Austin, Texas, that is encouraging businesses to “swap reviews” on Google. In the post, the SEO company owner said: “It’s that time again – Let’s swap Google reviews! I have a REAL level 5 Local Guides account with reviews across the country. I am only interested in swapping from REAL accounts, preferably those that are signed up for Google’s Local Guides program. If you’re interested >> COMMENT BELOW.” In the group, people are commenting with their profiles and indicating that they’re a Level 5-7 on the Google Local Guides program. This group was reported to Google weeks ago, but as of this writing, the profiles are all active. Although what these people are doing is against Google’s guidelines , Google has yet to take action on tons of the massive networks I’ve sent in —...

Full article: http://searchengineland.com/risks-businesses-getting-fake...

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