12 Aug '17, 8pm

Some #adsense publishers saw 60% drops in CPCs last week. Ouch.

Over the past 48 hours, there has been a spike in complaints around Google AdSense showing huge CPC, cost per click, declines after August 5th. There is a thread at WebmasterWorld and Google AdSense Help and a bunch of chatter on Twitter around this drop. Many are saying they are seeing a 50 to 70% drop in their cost per clicks they are getting on the ads on their web sites. Google has not commented or replied to any of the complaints on social media yet. Here are some of the comments: We have noted an extreme drop in the CPC of our content ads while CTR remains stable. This started on Sunday the 5th. I have noticed huge CPC drop over the past 2-3 days. Today is almost -60%. Here are some tweets: @rustybrick Received any reports on Google AdSense bugs? There's a global widespread issue amongst many publishers reporting HUGE drops. — Vlad Rappoport (@vladrpt) August 8, 2017...

Full article: https://www.seroundtable.com/cpc-drops-google-adsense-pub...

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