11 Aug '17, 4pm

Stamp Your PPC Ad Copy – Improve CTR the Old-Fashioned Way - Does your brand have any registered, copyrighted o...

Does your brand have any registered, copyrighted or trademarked terms? If so, you should absolutely include the symbol in your text ads for improved performance. Yes! These little guys: ® © ™ This is not a new tactic in PPC ads by any means, but so many businesses aren’t taking advantage of it. The expected immediate impact from making this change is improved clickthrough rate (CTR). And who doesn’t want that? In the long run, the benefit of an improved CTR is a better return on your paid search investment. Let’s look at how it impacts the search experience. A stamped text ad shows credibility to the searcher because the ® can only be used legally by the registered entity. It can visually break up the space in an all-text SERP and draw your eye to the ad. The symbols can help you introduce newly branded products or services in instances where Organic results are not yet ra...

Full article: https://www.portent.com/blog/ppc/stamp-ppc-ad-copy-improv...

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Stamp Your PPC Ad Copy – Improve CTR the Old-Fa...

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Does your brand have any registered, copyrighted or trademarked terms? If so, you should absolutely include the symbol in ...

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