Breaking news: When AMP goes through the roof
Are you AMP-enabling your best-performing search content, particularly breaking news, sports and weather? How does your AMP experience support your conversion funnel — whether your goals are subscriptions, alert opt-ins, app downloads or just another pageview or session? Do your AMP pages reflect your brand and give a positive first impression? Do they look like a stripped-down version of the standard page, or do they invite engagement and showcase your most sticky features? Do your revenue operations allow you to fully monetize AMP spikes? Eventually, would you consider publishing your article pages as canonical AMP so that all users get the same fast experience regardless of how they encounter your content? What are the metrics and requirements you’d need to make that decision?